IDOC University IDOC University provides independent optometrists with the business education and resources necessary to gain an understanding of the greatest challenges facing the optometric industry and how to implement solutions to help their practices’ soar to new heights.

Today, the independent optometrist is facing the toughest business environment since the beginning of the 21st century. The optometric industry demands innovation as a means of keeping pace with the proliferation of:

• Managed Vision Care Plans
• Increased Competition
• Financial Complexities
• New Technologies
• Staff Challenges
• Patient Demands.

It is imperative that independent optometrists develop solutions to these challenges in order to insure sustainable growth of their businesses.

IDOC University is comprised of multiple events, held across the country, for IDOC Members and their staff featuring a business-focused curriculum designed to help the independent optometrist grow their business. The IDOC University faculty is made up of subject-matter experts who are eager to share their knowledge with independents through interactive classes and workshops.

IDOC University is proud to be supported by our vendor partners that share IDOC’s vision to bring premier business education to the independent optometrist.